Friday March 7, 2014
Tomorrow is International Women's Day and this year's theme is "Inspiring Change."
Women in travel and tourism inspire change every day, by opening doors to new adventure, culture, cuisine and countless authentic experiences.
One of my goals is to feature women making a mark in our industry. Folks like Jill Russell, Marilyn Conroy, Susan Whitaker and Anna Lueftner, to name a few.
I meet countless professional women in travel, each making a difference and inspiring change in their own way.
I salute you all, and wish you a wonderful day tomorrow.
Photo Courtesy InternationalWomen'sDay.com
Wednesday February 26, 2014
Got to hand it to the folks at Visit California. They're one of the most dynamic and innovative DMOs in the tourism industry.
And they're taking things up a notch on Friday.
Beginning at midnight PST on Feb. 28, they'll release a new video every hour on YouTube.
The YouTube takeover, dubbed "24 Hours. 24 Dreams," launches the new Dream 365 Project. TV spots and social media will also play a role in the campaign.
It's all directed at showcasing the Golden State as the place where dreams come true, sometimes in the most offbeat ways.
Tourism is a multi-billion dollar industry here, and I'm pretty proud of what they're doing at Visit California. The YouTube spots are designed to give them over 130 million hits.
I plan to be one of them.
Photo and Video Courtesy Visit California
Tuesday February 25, 2014
Congratulations are in order for Paul Nakamoto of Gray Line of San Francisco. He's the new chair of the NTA Board of Directors. He's joined by an impressive group of board members and directors-at-large, all introduced at last week's Travel Exchange in Los Angeles.
It's good for all when tour operators, suppliers and DMOs get together to strategize. That's one of the reasons NTA is such a strong organization.
I'm looking forward to keeping you up to date on Nakamoto and the new governing team.
Photo Courtesy NTA
Monday February 24, 2014
It was great to see lots of familiar faces at NTA's Travel Exchange last week. The annual conference is a networking extravaganza, and this year's event was no exception.
The growing number of international attendees was the buzz of the show. It was a solid reminder that North America holds a treasure trove of attractions, destinations and events that the world is eager to experience. Some are headline-makers, such as the latest hit Broadways show.
Others perhaps don't come as readily to mind, but they're still once-in-a-lifetime experiences.
One of the most popular conference attendees, in fact, had a wagging tail and four legs. It was Omnistar, an Alaskan husky Iditarod sled dog belonging to championship musher DeDe Jonrowe. Together, they made an impressive appeal for the wonders of The Great Land.
I met a number of travel agents during the conference. This was the first year that agents were invited. Since the profession depends more than ever on personal contacts and relationships with suppliers, events like this are invaluable.
Let's hope other industry associations follow the NTA's lead.
Were you at the Travel Exchange? Let us know what you thought of this year's program.
Photo Courtesy Strategic Travel Media