Travel agents engaged in niche and specialty travel may find themselves ahead of the curve when it comes to profits.
Becoming a specialist in a niche group can bring in repeat business if the job is done well.
Consider groups you are familiar with, such as:
- Church groups
- Community groups
- Gay or lesbian travel
- Medical groups
- Senior vacations
- Couples or honeymoon retreats
Using your imagination and becoming familiar with the travel groups can land a lot of extra business, providing the travel is arranged well.Becoming an expert for specialty travel will bring in travelers that rely on an agent's experience and extensive knowledge. There are hundreds of webinars and learning programs for travel agents to focus on. By choosing a destination or travel type of the travel agent's interest, will both provide pleasure in the job, and increased clientele.
Some possible specialty interest travel are:
- Wine tours
- Spa vacations
- Hawaii travel
- Australia vacations
- Europe specialist
- War history travel
Again, these are just examples of the many choices of specialties an agent can choose to be the best at. By doing a lot of thinking and planning, an agent can decide to work on their goal of gaining knowledge and building the right clientele to be a successful travel agent and increase profits.
By focusing on only specialty or niche travel, an agent can spend quality time on the subject of their choice, rather than trying to be a general agent, trying to keep up with all the travel changes and world issues.