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Hotel and Car Rental Loyalty Programs:

Benefits for Agents and Travelers

By

One of the incentives of being a travel agent is being rewarded by vendors for a substantial number of reservations, better known as loyalty programs, designed for both agents and travelers. Loyalty programs benefit travel professionals as well as the individual traveling.

After acquiring new clients, travel professionals should consider obtaining a list of air, hotel, and car frequent traveler numbers to ensure travelers receive points for reservations used. If they do not have loyalty numbers, suggest they register for benefits. This is a small gesture an agent can do to earn their customer's business.

Travel agents should sign up for any loyalty programs offered to them by vendors for extra benefits for themselves. This becomes a win-win for the agent and customer.

Starwood Hotels® offers guests a point program earning free night stays. Travel agents can register for the Starwood Travel Agent Education Program, which offers discounted rates without loyalty bookings in order to experience their hotels first hand.

Starwood Hotel brands:

  • Sheraton®
  • Four Points®
  • St. Regis®
  • The Luxury Collection®
  • W Hotels®
  • Le Meridien®

Marriott Rewards® also compensates their frequent guests with free night stays after earning points at their hotels and other partners. Agents are rewarded with discounted hotel and resort rates with Famtastic® rates and other discounts after completing their educational test.

Marriott brand hotels include:

  • Marriott®
  • Courtyard by Marriott®
  • Residence Inn by Marriott®
  • Springhill Suites by Marriott®
  • Towneplace Suites by Marriott®
  • Fairfield Inn by Marriott®
  • Marriott Vacation Club International®
  • Also earn point from partner hotels, Ritz Carlton, ExecuStay, and Marriott Executive Apartments

Radisson Hotels and Resorts® rewards frequent guests with points to accumulate for free night stays or other gifts with the Goldpoints® program. For travel professionals, registering with Look to Book® and entering their identification while booking reservations, will earn themselves free night stays or other choices of rewards.

Radisson Hotel and Resorts include:

  • Radisson Hotel and Resorts®
  • Carlson Hotels®
  • Country Inn and Suites®
  • Park Inn®
  • Park Plaza®

Hilton Honors® program rewards travelers also with points adding up to free night stays. Travel agents can take advantage of loyalty bookings in conjunction with Budget Car Rental's Unlimited Budget Program®. Points that revert to dollars can be achieved by booking Radisson hotels, plus Budget and Avis car rentals. Hertz offers Hertz Agent Gold Rewards® for travel agents to earn points toward gifts, while the client uses Hertz #1 Club® to add up points toward rewards.

Hilton properties comprise of:

  • Waldorf Astoria®
  • Conrad Hotels and Resorts®
  • Hilton®
  • Doubletree®
  • Embassy Suites®
  • Hilton Garden Inn ®
  • Hampton Inn and Suites®
  • Homewood Suites®
  • Home 2 Suites by Hilton®
  • Hilton Grand Vacations®

Choice hotels, with their wide variety of hotel choices, offer their guests the Choice Privilege Rewards Program®, earning hotel, gift certificates or other gift rewards. Travel agents are rewarded with Daily Dividends®, a point system that targets free hotel nights or gift cards.

The Choice Brand of Hotels includes:

  • Comfort Inn®
  • Comfort Suites®
  • Quality®
  • Sleep Inn®
  • Clarion®
  • Cambria Suites®
  • MainStay Suites®
  • Suburban Extended Stay Hotels®
  • Econo Lodge®
  • Rodeway Inn®
  • Ascend Collection® hotels

Intercontinental Hotel Group®, IHG, also has a popular reward system,Priority Club® Rewards. Points can be earned by staying in their numerous hotel brands or dining with partner restaurants or shopping with partner stores. Travel agents can register at the Travel Consultant Connection to take advantage of discounted hotel rates and preferred agent incentives.

IHG consists of:

  • Intercontinental Hotels and Resorts®
  • Crowne Plaza Hotel and Resorts®
  • Hotel Indigo®
  • Holiday Inn®
  • Holiday Inn Express®
  • Staybridge Suites®
  • Candlewood Suites®

These are only some of the many programs who offer loyalty points. Tour operators, such as Funjet Vacations,Classic Vacations, and Apple Vacations all have loyalty programs for agents, while offering competitive vacation package rates for clients. Whenever a tour operator, hotel, car rental, or other service provider is utilized, it would benefit to check for loyalty programs before making the reservations.

Please check out my blog and share information regarding loyalty programs.

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